Political ad spending is set to hit a new record high this year with a hotly contested Presidential election and global pandemic playing out before our eyes. As voters turn their attention to political ads across screens, they expect to receive relevant messages.
Published on October 5, 2020
Even with thousands of hours available on-demand, there is nothing quite like the power of a live, shared TV moment. From CNN's TV coverage of the Democratic National Convention to Turner Sports' broadcasting the 2020 NBA Playoffs across TNT and NBA TV, WarnerMedia dives into the power of live and how it continues to drive results for marketers.
Published on September 24, 2020
WarnerMedia Vice President of Programmatic Sales Jon Mansell penned an opinion piece in AdExchanger that outlines that nuances buyers need to keep top-of-mind when making programmatic investments while discussing the many ways brands can benefit from programmatic efficiencies.
Published on July 30, 2020
As part of WarnerMedia and Wendy's latest partnership, Adult Swim created a custom animated branded content piece tied to season four of Rick and Morty. The spot stars mad scientist Rick Sanchez and his grandson, Morty Smith, as a mundane subway ride quickly turns into the race of their lives as they try to outrun Wendy's breakfast items.
Published on May 18, 2020
While the COVID-19 pandemic has put most of the live sports world on hold, Turner Sports brands like Bleacher Report and ELEAGUE continue to connect to fans by leaning into what they do best: producing engaging stories and driving sports culture beyond the field and the court. In a recent article, Seth Ladetsky (Turner Sports) and Ed Romaine (Bleacher Report) discuss how strategic thinking and smart partnerships have put their brands in a whole new ballgame.
Published on May 5, 2020
The convergence of marketplace, consumer, and technology factors is creating a unique opportunity for brands to engage with their consumers in ways never before seen. At the center sits 5G, which is more than just connectivity. 5G amplifies WarnerMedia's world-class storytelling with Xandr's advanced analytics to establish connections are are more engaging, more impactful, more personal, and more authentic. In a recent article, James Russo (WarnerMedia) and Abhi Ingle (AT&T Business) discuss the importance of connectivity for brands and how building experiences together can deliver these immediate connections for marketers that last long term.
Published on April 21, 2020
Featured in Ad Age's Creativity section, this article explores the latest installment of "Investing in Greater Possibilities Together," a series of documentary-style stories of early-stage entrepreneurs and innovators created by a partnership between Invesco QQQ and WarnerMedia's Courageous Studios.
Published on December 16, 2019
Ad Age Studio 30 spoke with Jason Baron, Senior Vice President of Direct Marketing for WarnerMedia Ad Sales, who elaborated on the company's advertising opportunities for DTC brands across multiple platforms and brands including CNN, TNT, TBS, truTV, Adult Swim and Cartoon Network. Baron also touched on the myriad of potential opportunities for more in-depth data and analytics from ongoing collaboration with sister company Xandr.
Published on November 14, 2019
Featured in Ad Age's Creativity section, this article highlights a branded piece created in collaboration by "Death Stranding" creator and director Hideo Kojima and Rick and Morty co-creator Justin Roiland (who also voices the cartoon's lead characters). Rick and Morty find themselves in the "Death Stranding" universe discussing their latest mission, which is also the ultimate task of the game: "Repair the fractured society and stop the Death Stranding."
Published on November 7, 2019
Ad Adweek's Brandweek conference, Dan Aversano (SVP of Ad Innovation and Programmatic Solutions, WarnerMedia Ad Sales) and Jill Siegel (Area VP of Business Intelligence, Xandr) hosted a breakout session that broke down the three most common myths about addressability and shared insights into what an addressable future looks like for advertisers.
Published on November 5, 2019
Published in the Creativity section of Ad Age, Dove's partnership as part of the company's larger Dove Self-Esteem Project with the Cartoon Network series Steven Universe is highlighted. Dove and Cartoon Network collaborated in 2018 to present a six-part animated series focusing on the core factors that influence girls' body confidence. The series was written and directed by Steven Universe creator Rebecca Sugar, who implemented the latest academic understanding on how to impart body positivity to young people in these specialized clips featuring familiar characters from the show.
Published on June 17, 2019
Published in Ad Age's Creativity section, this article highlights the branded content film "Partnering for Power in Pakistan" - part of GE's branded content video series "The Future of Energy," in collaboration with WarnerMedia's Courageous Studios. In this video, host Mikey Kay visits Lahore, Pakistan, where rolling power outages lasting for up to 18 hours a day are not uncommon. We witness how experts around the world come together to ease the national energy crisis and provide solutions at scale.
Published on June 12, 2019
Teenagers are infamously hard to communicate with. Eric Asche, chief marketing and strategy officer at the Truth Initiative, knows this all too well. In his work to curb teenage tobacco use, he's learned very quickly that the absolutely wrong way to engage with them is to sound like what he is - an adult. So the Truth Initiative works with humorous satirical platforms - like Adult Swim - to get its message across.
Published on June 5, 2019
WarnerMedia's direct-to-consumer offering will include new original programming and the best of the HBO, Warner Bros, TBS, TNT, DC Entertainment, The CW, New Line, CNN, Cartoon Network, Adult Swim, truTV, Turner Classic Movies and Criterion Collection libraries.
Published on April 30, 2019
Published in the Creativity section of Ad Age, this article features Coors Light's five-part branded content series made in partnership with Great Big Story, and the notable results. The stunning videos producers by Courageous profile artists who explore breathtaking locations around the world and help realize previously unattainable creative ambitions, courtesy of Coors Light.
Published on December 10, 2018
This video includes an interview with Dan Aversano (SVP of Ad Innovation and Programmatic Solutions, Turner Ignite) on how television buying is evolving - out of business necessity - through the adoption of TV audience targeting, going beyond traditional age/gender demographics to drive better results for marketers.
Published on May 23, 2018
This video includes an interview with David Cohen (President, North America, Magna) on the state of the industry from the agency perspective, including the role of data as we shift from demo- to audience-based buying, and connecting marketing activity to business outcomes.
Published on May 9, 2018
This video includes an interview with Jennifer Halloran (Head of Brand, Advertising and Community Responsibility for MassMutual) on the brand's recent "Live Mutual" campaign with Great Big Story and CNN, which culminated in a live ad produced by Courageous on New Year's Eve.
Published on May 9, 2018
This article discusses how in a media environment where a seemingly endless amount of content is available, moments of attention are becoming more and more valuable for marketers. This piece is a follow-up to one placed in late 2017 that introduced the concept of attention, and dovetails into our overall efforts to ignite client conversations about moving beyond traditional approaches to media optimization.
Published on February 28, 2018
This article explains incorporating the concept of attention within how the ad industry does business. The piece includes insights from several research initiatives that bring to life the importance of attention for marketers as well as how this can lead to better experiences for consumers.
Published on November 30, 2017
This article features a conversation with Donna Speciale. The interview took place at the 2017 ANA Masters of Marketing conference and builds on themes shared there by clients. Donna highlights why getting on board with audience targeting now and other emerging ad capabilities will better inform the smart advertising of tomorrow - one where advertising is desired.
Published on October 30, 2017
This piece explains why today's media business is "crazy" for continuing to rely on age- and gender-based demographics to determine the value of advertising. Dan Aversano argues that we must move past the way we've done business for more than a half century and adopt audience targeting practices that have been proven to drive remarkable business benefits for advertisers today, setting them up for the industry's inevitable addressable future.
Published on October 16, 2017
The piece explores the rise of branded content on social media by TV-led media companies, and features key trends that are driving engaging social branded content. Reinforced by ListenFirst's social data, Turner is leading in the space by pairing our premium branded content with Launchpad's data-driven approach for distribution.
Published on September 12, 2017
Creativity, as evidenced by the amazing work on display at Cannes, will continue to significantly drive and elevate branded content. However, the real seismic shift that will move branded content from a creative experiment to a key part of an advertiser's strategy will come from better understanding its role in the broader marketing mix.
Published on June 13, 2017