The Future of WarnerMedia Kids & Family

The Future of WarnerMedia Kids & Family

WM Kids & Family is a world of kid and family entertainment with one simple mission: to be the best kid and family offering in the world! A 100-year-long trusted history of creative excellence and legendary franchises going back to the creation of some of the most beloved cartoon characters in children’s animation (Looney Tunes crew, DC Comics, Hanna-Barbera, etc.). Our brands have literally helped create the modern kids’ entertainment business. And now we're the ONLY Kids and Family entertainment brand that can offer scale by reaching audiences across traditional ecosystem, HBO Max and beyond.

 

THE KIDS AND FAMILY CONSUMER AND ECOSYSTEM ARE EVOLVING
THE KIDS AND FAMILY CONSUMER AND ECOSYSTEM ARE EVOLVING
Expanding the Core

Combined with a rich legacy of characters and a deep roster of creatives with unique brands of storytelling, Cartoon Network showcases original content from across Cartoon Network Studios, Warner Bros. Animation and beyond that includes such hits as Craig of the Creek, Steven Universe, Teen Titans Go! and more. Under its Redraw Your World tagline, Cartoon Network’s expansive content commitment appeals to the complete spectrum of kids and families including preschoolers, all kids ages 6-11, and family co-viewing. Upcoming new series such as Gremlins, Jade Armor, Total Drama Island, Unicorn: Warriors Eternal, as well as a live-action slate are set to comprise an inclusive Kids & Family programming lineup on Cartoon Network and HBO Max

REACHING YOUNGER KIDS WITH CARTOONITO
REACHING YOUNGER KIDS WITH CARTOONITO

With Cartoonito, our mission is to serve the changing education and social needs of modern children and families. By introducing this new programming block, we’re reaching younger kids to lower the median age for advertisers and creating a co-viewing programming that brings families together, with timeless and trusted content like Sesame Street and Thomas and Friends, to new originals and co-productions like BatwheelsBugs Bunny BuildersLucas the SpiderLadybird Lu and so much more!

BRINGING THE ENTIRE FAMILY TOGETHER
BRINGING THE ENTIRE FAMILY TOGETHER

Cartoon Network has the most trusted premium programming that kids and parents want to watch… together! This includes classics like Shazam, Happy Feet, Back to the Future, Wonder Woman and more. Your brand can take family movie night to the next level with custom eventized Family Movie Night experiences, such as Sponsored Watch Parties, LCI Moments, branded interactive games via CN Arcade, DIY inspiration on social.

BECOME THE BACK TO SCHOOL BREAK
BECOME THE BACK TO SCHOOL BREAK

With the start of the school season, kids and families have far more demands on their time — school, sports, homework, play dates… the struggle is real. We know that viewing patterns spike after school, making it a key time for appointment viewing. Your brand has an opportunity to own this coveted after-school time slot: sponsorship of these huge, fan-favorite, buzzworthy soon-TBA titles include custom content experiences designed to engage kids before they dive into their busy afternoons.

GIRL POWER
GIRL POWER

WarnerMedia Kids & Family is dedicated to creating a community for young female audiences by championing stories that both educate and inspire. Opportunities exist for brand partners to own empowering moments for girl audiences around cultural tentpoles, narratives and characters from fan-favorite franchises. Partners will join forces with WarnerMedia Kids & Family to uplift and inspire our growing girl audience through a suite of assets which can include branded interstitials, custom content, a digital hub and compelling social content.

Empowering Kids To Stop Bullying Before It Starts

Cartoon Network’s Stop Bullying: Speak Up (SB:SU) is an award-winning, multi-platform pro-social initiative that addresses bullying among kids, the #1 social issue facing this demographic. Launched in 2010, the program has reached millions of kids and helped raise national awareness of the issue of bullying. SB:SU empowers kids to speak up safely and effectively in the face of bullying, while helping them develop greater kindness, caring and empathy that stops bullying before it starts. In 2022, SB:SU will continue to build on its campaign geared towards creating inclusive communities whether in person or online.

Drawn To:  Highlighting Kids' Voices
Drawn To: Highlighting Kids' Voices

Building on the success of the series which launched early in 2020, Drawn To aims to authentically tell stories by weaving together universal themes such as “Community,” “Family” and “Love” that resonate with both kids and parents. The series spotlights everyday kids and kid influencers, celebrating achievements and ideas while engaging young viewers. By raising awareness on topics that kids care about, Drawn To spotlights the positive in today's generation and our future. Each Drawn To is produced in partnership with local artists to cultivate authentic connections with the topics being discussed.

SPRING INTO FAMILY ADVENTURE
SPRING INTO FAMILY ADVENTURE

Every year over spring break, we reward audiences by launching a new series of a season of a proven franchise and invite them on a thrilling, week-long family adventure as they break from routine and seek entertainment the whole family can enjoy. Through a series of co-marketing efforts, stunts and custom content, our partners will power the journey to exciting new content that kids look forward to every year. We’ll continue to leverage the power of co-viewing through nightly family movies with owned LCI moments and promotional elements across platforms.

SCOOBTOBER: HALLOWEEN PROGRAMMING
SCOOBTOBER: HALLOWEEN PROGRAMMING

Scoobtober is the Halloween Takeover event of the year and your brand can own this spooky experience throughout the month of October!  As kids countdown to the big day, your brand, Scoob and his crew will invite legions of franchise fans to a mystery-themed, gamified experience, releasing clues that lead up to the main event on Halloween. Following a month of driving engagement with the Scoob franchise, we offer select brand partners an impactful opportunity to own the much-anticipated cable premiere of the Scoob! movie!