As president of J.Crew, Jenna Lyons became the "woman who dresses America"--a formidable business and style icon. Now, Jenna is experiencing a "rebirth." She's creating a vibrant new e-marketplace for home, beauty and, of course, fashion, all aimed at helping people from all walks of life find their own style. With her reputation on the line, Jenna's both thrilled and terrified. A refreshing mix of elevated documentary and formatted competition, the 10-episode series follows Jenna as she tackles design projects that will help define her future business, from renovating her friend's classic Brooklyn townhouse, to hosting mobile fashion makeovers, and even staging a pop-up store on the streets of Manhattan. Along the way, she'll test a diverse group of creative associates, all vying for a life-changing position on Jenna's growing team. Jenna's staff, including her chief-of-staff, Kyle DeFord, and stylist Sarah Clary, join her in this ambitious new venture, delivering a masterclass in taste, design and fashion in every episode.