Rooster Teeth is the original gaming lifestyle brand
Rooster Teeth was founded on the internet in the early 2000s by a group of friends who were obsessed with video games. Their lives would change forever when they started making the Halo-inspired digital series ‘Red vs. Blue’ for their friends, which quickly snowballed into a hit. The series served as a catalyst for a direct-to-consumer lifestyle brand that today has more than 45 million passionate fans. Rooster Teeth’s core audience is a fiercely loyal community of 13-34 year olds who love gaming, animation, comedy, and podcasts. Rooster Teeth expanded on that trusted fan relationship to become a multimedia empire with daily content on every major social platform, an in-house collective of diverse creators, a global live events and merchandise business, a podcast network with impressions in the hundreds of millions, and a content studio that works with the biggest storytellers and brands on the planet.