Rooster Teeth

Born online in the early 2000s and raised by entertainment geeks and multi-generational gamers, Rooster Teeth is a pioneering direct-to-consumer lifestyle brand obsessed over by millions today.

YOU EVER WONDER WHY WE’RE HERE?
YOU EVER WONDER WHY WE’RE HERE?

When an early viral gameplay video spawned the longest-running episodic web series of all time, a new form of digital entertainment and groundbreaking company blossomed beyond that which Rooster Teeth's original creators could have ever conceived. Today, Rooster Teeth is a wildly imaginative and innovative enterprise, steeped in gaming culture, with far-reaching influence. The cumulative time and touchpoints experienced with our fans over our 17-year history have taught us a simple, yet powerful, truth - our fans don't just watch Rooster Teeth, they are Rooster Teeth.

The soul of Rooster Teeth is our devout community of fans around the world united by a shared love of all we create, as well as one another. The heartbeat of this passionate community is the highly engaging content our in-house team of talent produces and distributes across our proprietary subscription and ad-supported OTT platform, YouTube, our market-leading podcast network, and our owned-and-operated social channels.

This next-gen network, boasting more than 45M worldwide subscribers, anchors a diversified entertainment empire across a variety of consumer experiences. Rooster Teeth's hit content, iconic personalities and popular channel brands fuel dynamic live events that include sold-out tours and RTX, our 3-day convention attracting 50k annual attendees, a robust e-commerce business replete with more than $100M in lifetime merchandise sales, a flourishing licensing business attracting more than 25 best-in-class partners across home entertainment, publishing, toy, collectible, apparel and gaming, and an emerging studio division producing original content for premium destinations like HBO Max, Discovery and Netflix.

Passionate Fandom Straight From the Source
Passionate Fandom Straight From the Source

Like us, our global community is obsessed with the convergent worlds of entertainment, gaming and pop culture. A male skewing mix of Millennials and Gen Z cord-cutters, they leverage disruptive new technology to both create and consumer content reflecting their interests on their terms. Traditional rules don't apply. They stream on demand, and game for both personal entertainment and social interaction. They post and play, subscribe and share, link and like, chat and comment, gift and gif, deftly maneuvering across a swath of social channels. They still go to theaters and watch the newest movies, but digital personalities are as relevant to them as Hollywood celebrities. They can always tell you about the latest go-to gadget and must-have sneakers. They're passionate and opinionated, influential and loyal.

And the love Rooster Teeth. They tattoo Rooster Teeth logos and art on their bodies; they travel across the planet to meet their favorite talent, and they are inspired by their favorite Rooster Teeth personalities to dream big, to create, to share, and maybe even one day work alongside their heroes at our studio.

To our community, representing their fandom is part of their personal identity, and Rooster Teeth provides them with a safe place to belong. It's a destination for people to experience and share the stories they want to see, hear and feel.

Direct-to-Consumer Renegades
Direct-to-Consumer Renegades

 

Two years before YouTube launched, a group of disenfranchised misfits founded RoosterTeeth.com, deep in the heart of Texas, to distribute a comedic animated web series they created based on a video game they loved. They crafted this revolutionary series, called Red vs. Blue, out of a spare bedroom for anyone who wanted to watch. Well, it turned out, a lot of people wanted to watch. After one month and a million downloads, the founders were hit with enormous hosting fees and server bills, so they did what is commonplace today - they asked their fans to pay a monthly subscription fee to support what they loved - and they never looked back. In fact, Rooster Teeth's first feature film even broke the record for Indiegogo's highest crowd-funded campaign ever, raising $2.5M.

As the Internet evolved, so did Rooster Teeth, scaling production capabilities to meet the growing demand of our insatiable fans. From a tiny office in even tinier Buda, Texas, to 3 large sound stages on the expansive Austin Studios lot, we custom-built full-service facilities to produce everything from live streamed broadcasts to feature films, including a state-of-the-art animation studio that produces both 2D and 3D work, and more recently a production compound in Los Angeles.

Now, we create and distribute all kinds of world-class content to entertain ourselves along with many others, including: scripted and unscripted live action, animated series such as RWBY and gen:LOCK, sketch comedy, formatted reality, gaming, podcasts, interactive, docs, informational, news and lifestyle, as well as daily social videos from personality-driven, in-house channel brands like Achievement Hunter, Inside Gaming and Funhaus.

This prolific content output has enhanced Rooster Teeth's footprint, attracting 5M unique viewers every week across our owned-and-operated network of more than 45M subscribers. Having defined the video podcast format more than a decade ago with the pioneering Rooster Teeth Podcast, and since propelling the format forward with topical, personality-driven shows like Off Topic, Always Open, and Dude Soup, our industry-leading video and audio podcast network, The Roost, expands our reach even further with over 60MM additional fans who generate over 200M incremental views and 10M audio downloads per month. And the impact is real and relevant to our brand partners: 80% of the Roost's audiences searched for a product they saw on a show, while 60% made a purchase after listening.

Community First Brand Partnerships
Community First Brand Partnerships

The deep engagement we possess offers an influential and effective way to target a coveted and elusive audience of younger entertainment fans and gaming enthusiasts. Rooster Teeth remains a trusted entertainment brand because we're vigilant about building authentic experiences, products, and content for both our community and partners. Our collaborative capabilities include custom content and branded entertainment, gameplay, podcast integrations, sponsorships, live event activations, exclusively designed merch collections and retail pop-ups, all fortified with media inventory across an owned-and-operated network, proprietary social channels and notable podcast network.

All of this, along with our turnkey production resources, in-house talent, and 17 years of experience connecting directly with audiences, leads to enduring partnerships and comprehensive marketing solutions that hit the next level (that's a gaming reference, y'all).

Whether it's an adult beverage brand sponsoring a beer-hall for RTX attendees, a video game serving as the centerpiece of a series-long custom content storyline, or a tech brand providing a meme-worthy storyline that greatly outlives the original content, Rooster Teeth integrates brands not just into what we do - but who we are.

The relationship we have with our community is rare. It affords us the privilege of a truly intuitive understanding of our audience. And it's central to everything we do. We seek to collaborate with partners whose views of this funny little world align with ours. We want more than anything to create value and excitement for our community and our partners. It's why we're here, right?