Rooster Teeth

Born online in the early 2000s and raised by entertainment geeks and multi-generational gamers, Rooster Teeth is a pioneering direct-to-consumer lifestyle brand obsessed over by millions today.

Rooster Teeth is the original gaming lifestyle brand
Rooster Teeth is the original gaming lifestyle brand

Rooster Teeth was founded on the internet in the early 2000s by a group of friends who were obsessed with video games. Their lives would change forever when they started making the Halo-inspired digital series ‘Red vs. Blue’ for their friends, which quickly snowballed into a hit. The series served as a catalyst for a direct-to-consumer lifestyle brand that today has more than 45 million passionate fans. Rooster Teeth’s core audience is a fiercely loyal community of 13-34 year olds who love gaming, animation, comedy, and podcasts. Rooster Teeth expanded on that trusted fan relationship to become a multimedia empire with daily content on every major social platform, an in-house collective of diverse creators, a global live events and merchandise business, a podcast network with impressions in the hundreds of millions, and a content studio that works with the biggest storytellers and brands on the planet.

Achievement Hunter
Achievement Hunter

Achievement Hunter is Rooster Teeth’s biggest gaming channel with some of the most dedicated fans in the world. Achievement Hunter creates daily gaming video content for every major social media platform, featuring a rotating cast of diverse creators from all backgrounds. In addition to daily content, Achievement Hunter produces a select slate of high production shows that expands beyond gaming to genre content, reality series, murder mysteries and competition shows. Achievement Hunter also produces a slate of podcasts that go beyond gaming with topics like true crime, pop culture fandom and theme parks.

We have the most impactful podcast network inside of Warner Bros. Discovery
We have the most impactful podcast network inside of Warner Bros. Discovery

Positioned inside Rooster Teeth and representing more than 280MM views and 10MM audio monthly downloads across its network, The Roost Podcast Network connects quality podcast creators with the advertisers who understand them best. The Roost specializes in cultivating independent creator brands that align with Rooster Teeth’s community-first approach; generating revenue with its turn-key sales, production, marketing, e-commerce, events, and distribution infrastructure. The Roost reaches millennial and Gen Z audiences across all platforms where they watch or listen to podcasts, including video platforms like YouTube, and the Rooster Teeth app. The Roost podcasts are personality-driven and community-focused. The Roost represents Rooster Teeth owned-and-operated podcasts Face Jam, Off Topic, Black Box Down, Red Web and the long-running The Rooster Teeth Podcast which has aired more than 500 episodes over its 12+ years existence. The Roost also represents partners including The H3 Podcast, This Might Get Weird with Grace Helbig and Mamrie Hart, Phil Defranco’s podcast A Conversation With, and Kinda Funny shows.

Rooster Teeth owns and operates its own large scale gaming convention in Austin, Texas
Rooster Teeth owns and operates its own large scale gaming convention in Austin, Texas

RTX started as Rooster Teeth’s annual fan convention in 2011, and has grown into one of the biggest conventions for gaming creators. Fans from all over the world descend on Austin, Texas for this three day festival to meet their favorite gaming creators and take in panels, screenings, parties and activations. Part gaming expo and part fan convention, RTX has grown beyond Rooster Teeth to include studios and brands that speak to millennial and Gen Z gaming and entertainment enthusiasts.