Anime continues to shine in the mainstream spotlight as many celebrities, athletes, and influencers tout their fandom via social channels and apparel. Industry analysts estimate anime to be a $15-20 billion industry, considering all the different touchpoints. We are excited to have been at the forefront of this phenomenal growth and are painting the world Crunchyroll orange.

Digital content is our core, and our 3 million subscribers spend more than 85 minutes per day watching their favorite anime across devices. Crunchyroll's library of 1,000+ titles accounts for 90% of available anime, and we've stepped into Originals, which are exclusive new shows for our fans.

In addition to participating in more than 190 anime and anime-adjacent events across 18 countries, we host two marquee events: Crunchyroll Expo and the Anime Awards.

In 2019, Crunchyroll Expo brought together 45,000 fans in turnstile attendance over the three-day Labor Day Weekend. Our community connected through panels, events, and more -- in fact, 7 out of 10 people bought Crunchyroll Expo T-shirts while at the event!

Many of our fans purchase collectibles, merchandise, and DVDs through our online Crunchyroll Store, or through our 100+ retail partners. We know this is an integral part of the fan experience and brings fans closer to our brand. Fun fact: One passionate fan in Hawaii spends $20,000/year buying merchandise (primarily figurines!) from our Crunchyroll Store.

Ninety percent of our community identifies as gaming enthusiasts, and we launched our gaming division in 2018. Crunchyroll Games brings our community another meaningful touchpoint to connect through their love for anime.