B/R

The most engaging sports brand on social and mobile.

Sports fans are evolving. New needs, higher expectations, but fandom is scattered and disconnected. The moment to redefine the fan experience is now. B/R's App 2.0 will make it easy for everyone to be a sports fan by personalizing and unifying the fan experience for multiple communities. We are live, we are social, we make big bets, and we tell you about it all, first. We are evolving our app experience around the following tenets: Live, Communities, User-Generated Content, Messaging and Gaming.

B/R is a brand that was founded on the idea of best serving our fans. In order to maintain the founding principles, we are diversifying our portfolio to better serve their interests. We will continue to cover a variety of topics that are even more endemic to the community and audience that seeks them out.

House of Highlights serves today's sports fan by highlighting the best in sports - on and off the field of play. We do this with and for our community by creating, reflecting and amplifying youth culture. By sitting at the intersection of sports and youth culture, House of Highlights carved out a distinct voice and content sensibility. HoH is the #1 sports brand on Instagram, with 19.1M followers.

HoH on Instagram

B/R Kicks is the most authentic destination for the modern sneaker and style community, with over 2M social followers.

B/R Gridiron unmasks the players and personalities in professional football. The B/R app receives over 80M monthly in-season app visits, making it the most trafficked sport in the app.

B/R Betting combines interactivity and community for the casual and avid sports bettor. We saw +88% YoY growth in visits to B/R Betting streams (2019 vs 2018).

B/R Football is the defining voice for the most popular sport in the world, with over 23M social followers. 

B/R Hoops celebrates and builds a community for the next generation of hoops stars.

B/R Premium Video
B/R Premium Video

B/R has developed a roster of impressive content series, all told through the lens of B/R's unique voice. Take it There with Taylor Rooks (Season 2) offers one-on-one interviews with some of the biggest names in sports, including Kevin Durant, Saquon Barkley and Mo Salah. Each episode averages 1.8M views. House of Highlights Live brings HoH to life via a live, intimate first-person connection. Season 1 delivered 7.4M views. In Ditch the Playbook, B/R's Adam Lefkoe goes on the road and visits with NFL players on location to offer the public a glimpse into the players' lives behind the scenes. Season 1 averaged 1.75M views per episode. Untold Stories sees B/R's Master Tesfatsion getting players to share stories fans may think they know but have never heard from the athlete's perspective. Season 1 averaged 2.2M views per episode. Unboxed is B/R Kicks' signature franchise highlighting sneaker and streetwear apparel unboxings with exclusive insights and stories straight from the source: players and designers. Each episode averages 1.6M views. The Champions, B/R Football's viral, animated series, is a hilarious reality spoof, with all 800 UEFA champions and their managers living under the same roof. In two seasons, The Champions has become B/R's most successful video franchise, amassing 5.7M average views per episode. In the fictional town of Gridiron Heights, B/R pulls no punches in satirizing the league's top storylines and stars. The biggest moments in the NFL are brought to life via creative animation and outlandish punchlines. Gridiron Heights has become a culture phenomenon that has captured the attention of NFL fans and players alike. Each episode averages over 2.1M views.

E-COMM
E-COMM

B/R is creating unique exclusive merchandise in collaboration with the biggest athletes and musicians in the world. To celebrate Dwyane Wade's career and commemorate his retirement, we created a series of B/R x DWade merchadise. The most recent coincided with Wade's jersey retirement ceremony by the Miami Heat and materialized the outlook he has lived by on and off the court: My belief is stronger than your doubt. Launched in partnership with Travis Scott in 2019, NBA Remix brings to life the unwavering ties between your favorite rappers and their hometown teams. It's the reimagination of classics by natives. In 2020 NBA Remix is back with 9 artists and 9 teams: Walke, E-40, Future, Cam'ron, Jim Jones, Schoolboy Q and more will put on for their cities. B/R and adidas present: Derrick Rose: Son of Chi, a collaboration celebrating one of Chicago's best and his ties to the city that made him.

 

SQUAD
SQUAD

B/R SQUAD is a community of influential creators who live, breathe, and build the culture that Bleacher Report celebrates, curates and encourages every day. Each Squad member has a distinct voice and a coveted audience of engaged fans. B/R is able to tap into this community to enhance its own initiatives, as well as those of its brand partners.

HEARTBEATS is Bleacher Reports' insights-led platform. Our goal is to help our clients and partners better understand the heart and mind of the American sports fan through our first-party data. Past studies include Women + Sports, Next Gen Soccer Fandom, The New Sports Bettor, Sneaker Culture and NFL Draft.

PLAYMAKER
PLAYMAKER

Branded content and integrated strategy via our best-in-class creative team, including How Hungry Are You in partnership with Samsung, which delivered more than 5M views cross-platform.

EXPERIENCES
EXPERIENCES

Premium experience, marque talent appearances, live shows, elevated hospitality and unparalleled fan engagement. B/R GRIDIRON @ Super Bowl saw the B/R GRIDIRON brand brought to life via a fan-facing, content-generating activation at a Super Bowl. From Tuesday through Friday of Super Bowl Week, B/R GRIDIRON produced hundreds of hours of video and audio content in front of a live audience with partner activations throughout. B/R CHI @ NBA ASW is Bleacher Report's and House of Highlights' annual NBA ASW celebration of all aspects of basketball culture. This interactive fan experience showcases fashion + kicks, music, engaging sponsor activations, and of course - the game itself. Every July in conjunction with NBA Summer League, B/R celebrates the debut of the newest NBA superstars with a fan-facing takeover in Las Vegas - B/R Jump Off. The takeover of Brooklyn Bowl saw thousands of NBA fanatics flood in from all over the country to witness a celebrity 3v3 tournament, insane dunk contest, and a live performance by hip-hop artist A Bookie Wit Da Hoodie. Las Vegas Summer League is the intersection of sports and culture that B/R embodies, and Jump Off brought this to life. The Drop Up is B/R Kicks' annual celebration of sneaker culture via video content, exclusive merchandise, content and sponsor activations.