Audience
Solutions

WarnerMedia’s data-driven audience solutions are the best way to activate your audience on national TV — across platforms — increasing the average campaign’s return on ad spend by a whopping 112% in 2018.*

The most granular forecasting model in the industry builds an estimate at the half-hour level by network and day, with optimizations every night.

We can work with any audience data you’ve got. However, it's our new AT&T first-party data that is transforming how an industry spots and attributes audiences on Linear TV.

With 3 of the top 5 networks in cable, your advertising always runs with the high-quality WarnerMedia content your audience craves.

WarnerMedia's audience solutions can measure any KPI – and provide actionable insights and measurement to help optimize future campaigns.

*Source: Nielsen Catalina Solutions 2018. Average campaign norm limited to campaigns with $971K to $1.9MM media spend.

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